▍Media stories about charity scandals and high administration costs have also significantly reduced the level of trust in charities around the world. In the USA, about 35% of people surveyed have little or no confidence in charities. Only 13 percent said charities do a very good job of spending money wisely.² In the 2018 UK Love Charity Research report, 45% of people said their trust in charities had fallen over the last year, of which 71% said it was due to concern about how charities spent donations.³ As trust falls, so do donations. Charities need to improve transparency or they will continue to lose donor support.⁴
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