▍"The Australian Charities and Not-for-Profits Commission reported that public trust and confidence in Australian charities have steadily declined from 37% in 2013 to 24% in 2017. Additionally, 16% of Australians have heard or seen something about charity wrongdoing. The most important explicit factor influencing trust in charities is the perceived worthiness of the cause(54%), followed by the proportion of funds going to those in need(51%)."
▍Media stories about charity scandals and high administration costs have also significantly reduced the level of trust in charities around the world. In the USA, about 35% of people surveyed have little or no confidence in charities. Only 13 percent said charities do a very good job of spending money wisely.² In the 2018 UK Love Charity Research report, 45% of people said their trust in charities had fallen over the last year, of which 71% said it was due to concern about how charities spent donations.³ As trust falls, so do donations. Charities need to improve transparency or they will continue to lose donor support.⁴